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Marketing strategy for Android apps
If this is your first time to come across the idea of marketing Android apps via SEO, the latter refers to search engine optimization. SEO applies certain techniques to help a website achieve first page ranking on search engine results in relation to a specific keyword. So as an Android app developer, your goal is to land on the first page of search engines like Google when web users search for a string of words related to your product. So how does all this work? Let me show you through simple, easy to follow and step by step instructions.
1. Keyword Research, Analysis, and Selection. Search for a competitive key phrase related to the app you are marketing. Choose specific keywords which describe your app and some of its features. It is recommended to select long tail string of keywords with four words or more. To put this rule into practice, the key phrase, ‘free race car android app’ can be a possible keyword for an Android application about race cars offered on the Google Play market for free.
If you can’t decide on a keyword, the easiest means to find ideas is to simply use Google suggest. Notice how after typing one word on the search field, a series of words follows after? Those are suggestions based on what is normally being searched by web users. You may also use free tools like UberSuggest.org.
It doesn’t stop after researching for keywords as you still need to analyze the potential of a keyword you’ve selected. In the Google Adwords keyword tool, there is an opportunity to find out which keywords are competitive enough. The competition field tells you how many sites have also chosen the same keyword for their campaign and is denoted with labels such as high, medium, and low. Naturally, you must choose low competition keywords but make sure to check its global and local monthly search volume. In relation to search statistics, it will be difficult for you to outrank giant app companies who pay millions for advertising. Thus, it will be safe to select search volume of no more than 10,000 monthly.
2. Content Writing. Once the keyword or keywords have been selected, the next step is content. This refers to pages describing your app on your website, blog, and even through article directories and everywhere else that you will post your content through. In relation to step number 1, just make sure that your keyword appears on the title, first paragraph, and last sentence of the final paragraph. You may highlight the keyword in bold and italic for emphasis. Some SEO gurus also recommend the use of LSI or latent semantic indexing which makes use of several related keywords to support the main keyword. But don’t get caught with keywords. The content should still be valuable, informative, and of high quality.
3. Link Building. Links are an integral part of the algorithm used by search engines to rank a website in connection to a keyword phrase. But with major updates released by Google against spamming to build links, it will be ideal to focus on creating an exceptional content which will encourage readers to share it on their own sites, blogs, or social network accounts. You may also initiate link baiting activity by simply and subtly hinting on viewers to share your content.
Natural link building discourages the use of cheap but harmful spam services which flood the web with unrelated links in forums, comments section, and social media sites. It’s best to steer clear of those and engage only with companies offering slow yet high quality links through high page rank article directories, website directories, local business listings, and social bookmarking sites.
With these 3 steps, marketing Android app via SEO is possible!